Fan engagement and relaxation of social media restrictions on teams and drivers during race weekends has become one of Liberty Media’s biggest successes after they took over F1 ownership recently.
Acknowledging this success, F1 CEO Chase Carey has announced that more fan engagement initiatives shall be launched over the Spanish GP race weekend.
Photo : XPB Images
“We move into the European portion of our season in Barcelona this weekend, where we’ll launch a few more things to engage fans, it should be fun”, Carey said.
“We’ve begun to work with the FIA and the teams to take steps to ensure that our competition on the track delivers the best fan experience possible”, he said talking about the fan engagement strategies, “We unleashed our drivers, teams, promoters, and more on social media, which resulted in a three to four fold growth in areas like video engagement on social media.
“As part of the process we are also reviewing the broader race weekend in areas like support races to enhance and improve the experience for fans.”
They’ve been doing their research too.
“We’re building tools that did not previously exist”, Chase Carey said, “Like research, databases, digital platforms, and marketing capabilities to provide the necessary insights and information to grow and deepen our fanbase around the world.
“We have a lot to do, and we’re off to a good start with four races under our belt, attendance up and strong results in TV viewership and digital engagement.”
– Aditya Bhat.